As part of the whole campaign for the all-new 2007 Lexus ES 350, this automobile brand has come up with an extensive and integrated marketing campaign. At present, it is still in the process of making itself known not only in car and auto shows but also in showrooms as well. Since the Lexus brand of vehicles is known for its line of luxury cars, the marketing strategy for this new sedan surely would also match its reputation.
As per the new campaign for the luxury sedan, it holds a tag line which asks the market and the consumers around the globe: “Is it possible to engineer desire?” For the most part of this strategic campaign, the United States and the rest of North America would be the main focus. And the highlights for the whole campaign would shine on the Lexus ES 350’s L-finesse styling, advanced engineering, as well as on its class up luxury features about car covers.
Previously mentioned, the new sedan holds the L-finesse styling. It is also considered to be a philosophy which has ground its roots in balancing contrasting elements. And as part of this styling and philosophy, the new Lexus ES 350 is known as the sedan that has been designed so as to inspire longing.
This sedan is actually the third vehicle in the whole Lexus family of vehicles to spurt out from the mentioned styling. It exudes simplicity yet it holds contrasts in its significant design. It features a panorama glass roof which actually covers the entire cabin to the distinctive wrap-around tail lamps. If you are looking for curves, the ES 350 has these. It also boasts of sculpted counter-curves that exude an aura of gracefulness and movement.
Deborah Meyer, the vice president of marketing for the Lexus brand, exclaims, “The vehicles advanced engineering and distinctive styling come together to inspire the theme of engineering desire. The new campaign demonstrates how the ES is designed to appeal as much to one’s heart as to one’s head.”
The campaign for the vehicle has already started and sure enough the whole country would be swamped with advertisements and pieces of information on the Lexus ES 350. The company would be using various channels of media like national television, print, broadcast, radio, wallscapes, bulletins, transit shelters, and commuter cards among many others.
Auto Parts Corner would surely be updating its collection of Lexus parts now that the new Es 350 is out to conquer the automobile world. She is currently a contributing writer for a leading automotive e-zine.
Step lightly on the accelerator and the 450h’s response is immediate and if you put your foot down then get ready for a power surge from this classy midsize luxury saloon. The 450h covers the miles in rapid style, going from 0-60 mph in 5.6 seconds, a time that is mightily impressive for a hybrid. It is powered by a 3.5-liter, V6 engine and produces 338 bhp and 277 pounds-feet of torque. The driver can choose from Eco, Sport S, Sport S+ and EV modes thanks to a conveniently located Drive Mode selector. The 450h is a hybrid, so gas range is a major consideration. The 450h gives you 29-34 mpg which is a nice increase in productivity as Lexus says the redesigned 2013 GS 450h gets an average of 31 mpg, while the 2011 edition got 23 mpg.
In the words of GS Chief Engineer Yoshihiko Kanamori, “On the freeway in the old GS, I had to flash my lights to ask people to move out the way. The 450h remains the same in wheelbase and length, although the chassis is 2 inches wider. There was a problem with the trunk space in the last 450h therefore the trunk space is increased, correcting another problem with the previous model. The hybrid’s batteries are now stacked vertically rather than horizontally, as before.
Lexus is known for its safety features and the standard features in the 450h are plentiful and safety is at a premium. The inclusion of the Lexus Safety Connect system, emergency assist button, automatic collision notification and stolen vehicle location service is a tough match for any rival. The interior is finely crafted from leather and rich wood and provides comfort for both front and back seat passengers. The 450h features plenty of gadgetry. In the center there is the largest infotainment screen currently fitted in a production car, and a wide, horizontal element running across the cabin.
It also has analog clock, carved from solid aluminum billet. The CO2 emissions for the 450h are 141gm/km. Although 450h is a luxury saloon and doesn’t disappoint with its driving capability. The steering is very responsive and the vehicle corners well. The 450h also delivers a comfortable, quiet ride. There are many reasons for buying the Lexus GS 450h. It has the classic good looks, a sporty ride, high gas mileage, great performance and is reasonably priced for a luxury saloon. The new 450h combines bold and dynamic design, innovative technology, a spacious contemporary.interior and precise handling.
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Lexus Tops Owner Satisfaction Survey For the Fourteenth Consecutive Year
Quick question: What is the most dependable line of vehicles? Well,if you guessed Lexus then your answer would be correct.
In a recently released quality survey by J.D. Power and Associates, one that measures problems experienced by the original owners of vehicles after three years, Lexus had 120 problems per 100 vehicles, down from 145 last year. This was the fourteenth consecutive year that Lexus finished on top, a distinction that puts the brand far ahead of all others.
Calculating Quality, One Category At A Time
Nine categories were included in the survey to tabulate each model’s score. Then, the totals from each model are added together and divided by the models surveyed to give each brand its score. The nine categories surveyed were:
Ride, handling and braking
Features and controls
Heating, ventilation and cooling
Right behind Lexus were a pair of American brands, Mercury and Cadillac, which were followed by Toyota and Acura. Buick, which had tied Lexus for top honors two years ago slipped to the sixth position. The good news for people who want to buy American is that General Motors and Ford each had several models which finished at or near the top of the survey. Unfortunately, that distinction did not hold true for vehicles made by Chrysler LLC.
The survey covered 38 brands of which 27 showed improvements from over last year. By individual model 6 Lexus and 5 Toyota vehicles finished first, both brands are owned by the Toyota Motor Corporation. However, Toyota’s third brand, Scion, actually declined in quality registering the third worst drop off of all vehicles, just ahead of Jeep and Subaru.
What This Means For You
Customer surveys of vehicle ownership are critical toward recognizing trends with a particular brand. If quality is consistently high, then you’ll gravitate to the most dependable vehicles sold, especially if you plan on keeping your car for the long term.
This means that your new vehicle research should include studies from a wide range of sources to help you narrow down your next car purchase.